Performance studies related to "2023"
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Contentsquare aggregated data from 997 customer sites for the three months starting May 1st of 2023. They found that users who experienced good INP had a 25% better conversion rate than users experiencing poor INP, and users experiencing poor INP were more likely to bounce or express frustration via rage clicks or multiple interactions than users experiencing good INP. Permalink Share on Twitter
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redBus, a bus booking and ticketing website based in India, undertook a substantial effort to improve their website's INP by 72%. As a result of their efforts, they were able to increase sales by 7%. Permalink Share on Twitter
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Adobe improved from 7.2 seconds to 3.4 seconds and engaged visit rate increased by 35%, bounce rates decreased by 6%, and the average time spent on page increased by 21% for mobile visitors. Permalink Share on Twitter
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Carpe improved Largest Contentful Paint by 52% and Cumulative Layout Shift by 41% and saw a 10% increase in traffic, a 5% increase in online store conversion rate, and a 15% increase in revenue. Permalink Share on Twitter