Performance studies related to "bounce rate"
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Relive improved their key performance metrics and achieved over 50% faster Largest Contentful Paint (LCP) and almost zero layout shifts (CLS) across all key pages. This resulted in a 3% increase in conversion rate, a 6% decrease in bounce rate, and a 9% increase in page views per session. Permalink Share on Twitter
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Contentsquare aggregated data from 997 customer sites for the three months starting May 1st of 2023. They found that users who experienced good INP had a 25% better conversion rate than users experiencing poor INP, and users experiencing poor INP were more likely to bounce or express frustration via rage clicks or multiple interactions than users experiencing good INP. Permalink Share on Twitter
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The Economic Times improved CLS from 0.25 to 0.9 and reduced values in the "Poor" range by 65%, and also improved LCP from 4.5 seconds to 2.5 seconds and reduced values in the "Poor" range by 33%. This reduced bounce rates by 43%. Permalink Share on Twitter
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QuintoAndar reduced LCP by 26% and FID by 72% and saw a 46% reduction in bounce rate, and 87% increase in pages per session, and a 5% improvement in conversion. Permalink Share on Twitter
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Adobe improved from 7.2 seconds to 3.4 seconds and engaged visit rate increased by 35%, bounce rates decreased by 6%, and the average time spent on page increased by 21% for mobile visitors. Permalink Share on Twitter
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Carpe improved Largest Contentful Paint by 52% and Cumulative Layout Shift by 41% and saw a 10% increase in traffic, a 5% increase in online store conversion rate, and a 15% increase in revenue. Permalink Share on Twitter
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Sunday Citizen improved their key performance metrics and were able to achieve 25% improvement in Largest Contentful Paint and 61% in Cumulative Layout Shift at the 75th percentile. This resulted in 4% decrease in bounce rate and over 6% increase in conversion. Permalink Share on Twitter
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Rakuten 24 ran an A/B test showing improved vitals brought a 53.4% incrase in revenue per visitor, 33.1% increase in conversion rate, 15.2% increase in average order value, 35.1% reduction in exit rate and more! Permalink Share on Twitter
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Groupe Renault found a strong correlation between Largest Contentful Paint and both their bounce rate and conversion rate, with a 1 second improvement leading to up to a 14 percentage point decrease in bounce rate, and 13% increase in conversions. Permalink Share on Twitter
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NDTV, one of India's leading news stations and websites, improved LCP by 55% and saw a 50% reduction in bounce rate. Permalink Share on Twitter
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Yahoo! Japan News reduced CLS by .2, decreasing the number of URLS with poor performance in search console by 98%. As a result, they saw a 15.1% increase in page views per session, 13.3% longer session durations and a 1.72 percentage point decrease in bounce rate. Permalink Share on Twitter
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Bridesmaid dress retailer Revelry relaunched its ecommerce site on an updated version of its ecommerce platform and with smaller images. The site loads 43% faster, bounce rates have decreased 8% and conversion is up 30% Permalink Share on Twitter
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Radins.com improved their Speed Index by 51% for the desktop experience and saw a significant increase in conversion (+12%) and a drop in the bounce rate (-25%). Permalink Share on Twitter
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Furnspace reduced their image payload by 86% resulting in a reduction in load time of 65%. This improved user experience helped double Furnspace’s eCommerce purchase conversion ratio, cut bounce rates by 20%, increase mobile revenue by 7% and dramatically improve SEO. Permalink Share on Twitter
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COOK increased conversion rate by 7% after cutting average page load time by 0.85 seconds. Bounce rate also fell by 7% and pages per session increased by 10%. Permalink Share on Twitter
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According to Google's DoubleClick, when comparing sites that load in 5 seconds to sites that load in 19 seconds, the faster sites had 70% longer average session lengths, 35% lower bounce rates and 25% higher ad viewability than their slower counterparts. Permalink Share on Twitter
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Edmunds decreased load time by 77% and saw a 20% increase in page views, 4% reduction in bounce rate and 3% reduction in ad impression variance. Permalink Share on Twitter
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Etsy saw a 12% increase in bounce rate when they added 160KB of images to their mobile page. Permalink Share on Twitter